Be seen! Improve your Search Engine Optimisation
What is Search Engine Optimisation (SEO)?
Search engine optimisation is simply the process of finding ways of being more compatible with search engines. That's all there is to it. The goal is to have a better position in results of a search conducted on-line through a search engine, such as Google.
Why is Search Engine Optimisation important?
Did you know?
The top 30 results in a search get over 90% of search traffic.
The top 10 results receive nearly 80% more traffic than those in positions 11-30.
Search engine optimisation is really important if you want your website to be found for the products and services you offer by potential clients. Without optimising your site there is a high chance that you will have a much lower number of visitors to your site. Obviously the more visitors to your site that find what they are looking for will increase the number of sales for your company.
Once your site is fully optimised it’s then just a matter of monitoring your position in Google for your keywords and keeping an eye on your competitors. How often you do this depends on how competitive your market is and how competitive you wish to be.
Best Practice Methods
There is no one single thing that will make a huge difference to your website's placement on search engines, however there are several small steps that done correctly will have a massive impact for your site when done together. These include:
- Keywords: Selection of keywords by careful research and analysis using various tools
- Title descriptions: Title page descriptions that tie in with the selected keywords
- Links: Links from high page ranked sites
- Descriptive domain name: Domain name description that ties in with selected keywords
- Site map: A site map to help search engines find all your pages
- Affiliate marketing: Agreeing a link exchange with other related businesses
- Email marketing: Contact prospects to drive more visitors to your site
- Pay-per-click marketing (PPC): Using keywords as the basis for pay-per-click marketing
Want to reach a better place on Google?
Search engine optimisation is an area of the web industry which is often overhyped and under performed. Many businesses are promised top rankings or unachievable results. Sometimes this is simply not possible,and we will be more than happy to tell you why. If getting to No 1 on Google was that easy, we would all be there! As there are only 10 spaces on the first page of Google, it is impossible to "guarantee" a ranking and therefore we take a far more honest approach to the way we carry out search engine optimisation.
We will do everything we can to achieve excellent ranking positions using our experience and employing best practice methods.
If you would like to discuss search engine optimisation and how it can benefit your website, please submit an online quote today.